Quality consumption new upgrade, Haier silver Yue lead sweeping machine high-end trend
Column:行业动态 Time:2017-07-03
Around 2014, the intelligent hardware industry swept China quickly. After a few years, the vast majority of intelligent hardware products did not survive,

Around 2014, the intelligent hardware industry swept China quickly. After a few years, the vast majority of intelligent hardware products did not survive, the root cause is that with the user's pain point demand there is a great distance. In contrast, intelligent sweeping robot breakout model. However, in the face of sweeping brand marketing bombing, users are faced with various problems in choosing: on the one hand, the product is not beautiful. China has entered a new era of middle class consumption, and the thinking of life aesthetics permeates the important aspects of family life. At present, many sweeping machine products only pay attention to functionality, appearance is not beautiful, does not meet the aesthetic needs, reducing the desire of consumers to buy. On the other hand, exaggerating the phenomenon of marketing is serious. The education market is a gradual process, but a lot of sweeping machine manufacturers by the capital's influence, cannot stop doing product development, take the development mode of "great leap forward", exaggerated product publicity, the use effect is not up to the actual requirements of consumers. With impulse buying products can not be used, both for the consumer experience hurt, but also caused a waste of resources. Inherent development of the product, must be aimed at consumer demand frequent iterations, step by step to meet consumer demand for the stage. In this regard, Haier sweeper is stepping up market development and industrial progress. First of all, in the product iteration, with market demand, the past two years, Haier sweeper from the first generation Pathfinder 3 (wet mop series) to the second generation Pathfinder 5 Series (rolling brush series), and then to the planning of the third generation series (golden years, new and drag is now launched, etc.) the fourth generation of the whole house cleaning time series (silver Wyatt sweeper), product iteration speed is very fast.